In celebration of soccer month, Audi has created a giant LED Scoreboard using the headlights of 28 Audi A8 flagship sedans. The colossal installation – which sits on the shores of Greenpoint, Brooklyn – will bring the excitement of world-class soccer to NYC with a revolving digital scoreboard that projects the day’s soccer results.
Visible from miles away, including from an airplane, the Audi LED Scoreboard is comprised of 45 shipping containers and stands at over 40 feet tall. The LED scoreboard digital clusters are made up entirely by the LED headlights of the featured A8 vehicles, showcasing Audi engineering prowess.
All soccer match scores, beginning with the USA win, will be posted throughout the four-week installation. All international victories will be celebrated. The Audi LED Scoreboard will be live through Monday, July 14th. The scoreboard is the first installation in a season-long commitment by Audi to bring world-class soccer to the U.S.
“Audi is proud to bring the passion of international soccer to the shores of Manhattan with a fun, eye-catching LED installation. As the U.S. appetite for international soccer grows, Audi will continue to bring fans exciting activations that enhance their soccer experience,” said Loren Angelo, Director of Marketing, Audi of America.